Keith Negus- Organic vs. Synthetic

Keith Negus is a producing pop artist, who identifies two distinct way of thinking about potential artist from within the music industry. So the ideology of organic artists are 'naturalistic' approach to artist. They are seeds of success, in which they have 'nurtured' by a recording company.  But then on the other hand the ideology of synthetic artists are the image was constructed by the recording company. It is often aimed at a younger, less sophisticated audience, in which the emphasis is given to single sales and to promote their first albums.

During this week in class, we have been looking in to different music products in which are seen to be organic vs. synthetic. The difference between this two are that organic products are the artist who music is around today and people listen to it, even though it was released many years or decades ago. But on the other hand the synthetic artists are the ones in which they release a single in which there is lots of excitement over, but then the hype dies down after people move on to another single.



I decided to look at some artists in who are very organic and are still to this day know for there fantastic singles and albums. So I looked at Michael Jackson who is very talented, simple and well known all over the world. Even though he is dead, his music is still played and there is still lots of hype for the singles, there probably still people who buy his singles or album in a shop or online.

I then looked at Justin Beiber who has only been around for a couple of years, so he is a fairly new artist in the music industry. Why I chose Justin Beiber is because there are many people in who love his

music and then others can't stand it. But I believe the people who like the music are targeted at teenager girls who are going through a phase of liking his music, and then move on to other artist. I do also believe that the comparison between Michael Jackson to Justin Beiber  are huge, as in my opinion that Michael Jackson is a star image in which his music is great, not like Justin Beiber who is an artist who isn't that great.

I have learnt lots about this task and how looking at artists which are organic vs. synthetic. It has made me realised that to research in to an artist in who you believe is a organic artist and will make an album and then hopefully in years to come fans will still like the music they produced.