Trent Reznor and the formula for future music Business models.

Mike Masnick is the CEO and the founder of the company 'Techdirt', in which is a weblog of concentrates on technology news and other technology related issues in which are happening around the world.

The presentation formula: 

Connect with fans (CwF) + Reason To Buy (RtB) = The Business Model ($$$) 

So in January 2012 in Cannes, France, Mike Masnick gave a very powerful speech on how artists can cash without being signed to a label. As using Trent Reznor as his case study in his speech he made a very valid point. 'What made Reznor so interesting as a case study was the fact that he's done it so many times in so many different ways that he, by himself, represents a great example of how you can approach this simple formula in an infinite variety of creative ways.

Trent Reznor is an American songwriter, composer and record producer in which is talented at both vocal and multi instrumental. Reznor was the leader of the industrial rock band project 'Nine Inch Nails' which was since 1988. Then in 2007 he left Interscope Records and he is now an independent recording artist.

The ways in which Trent Reznor connected with the audience and fans so well was let alone successes by other musicians who have executed differently, but all of whom connected with fans (CwF) and then gave them a real reason to buy (RtB).
Then the second point that needs to be discussed is that a true reason to buy (RtB) is a voluntary transaction. As we see very often that musicians or other content creators think that there is some sort of obligation to buy. And, so they put something out with a price tag, but without doing a very good job convincing fans why they should buy.
There are many artist and producers that could be used as examples but Trent was specially very easy to obvious one as he does both and uses many different was to (CwF) and give them (RtB). Trent was also new how to use the internet well to (CwF) as he did through the use of his website were he put music, pictures, chats, forums, ect.

As I come to conclusion on lots of interesting facts on how the future music business models and how to approach to right fans and audience in the right ways was really useful, as I believe when doing our music video, Dit-pack and website we need to make sure that we approach the right fans and audience in the right way to get the real reason to buy.